Privacy Policy

Last Updated: 21 July 2026

Welcome to SacredEarth

At SacredEarth ("SacredEarth", "we", "our", or "us"), we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you visit our website, create an account, purchase our products, subscribe to our communications, contact us, or otherwise interact with us.

It also explains your rights under applicable UK data protection laws, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

This Privacy Policy should be read alongside our Cookie Policy and any other privacy or fair-processing notices we may provide on specific occasions.

1. WHO WE ARE

SacredEarth is an online retailer providing eco-friendly and sustainable home care products.

Brand Name: SacredEarth
Imported & Distributed by: Envent Digital Technologies Limited
Manufactured by: Sarv Tech Private Limited
Website: https://www.sacredearthstore.co.uk
Email: info@sacredearthstore.co.uk
Registered Address: 39 John Murphy Gardens, Coventry, CV6 2PT, United Kingdom

For the purposes of applicable UK data protection law, the legal entity that determines how and why your personal information is processed acts as the data controller.

Please ensure before publishing this Privacy Policy that Envent Digital Technologies Limited is the legal entity operating SacredEarth and acting as the data controller for personal information collected through this website.

If Envent Digital Technologies Limited is the data controller, this section should state:

SacredEarth is operated by Envent Digital Technologies Limited, which acts as the data controller responsible for personal information collected and processed through this website.

If you have any questions about this Privacy Policy, how we handle your personal information, or wish to exercise your data protection rights, please contact us using the contact details provided in Section 18 below.

2. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us and our website.

We may collect and process the following categories of personal information.

A. Identity Information

This may include:

  • Full name
  • Username or account identifier
  • Title, where provided

B. Contact Information

This may include:

  • Billing address
  • Shipping or delivery address
  • Email address
  • Telephone number

C. Order and Transaction Information

This may include:

  • Products purchased
  • Order number
  • Order history
  • Transaction details
  • Payment status
  • Refund information
  • Returns information
  • Delivery information
  • Discounts or promotional codes used

D. Payment Information

Payments are processed securely through third-party payment service providers.

We do not normally store complete debit card or credit card details on our own systems. Payment information is processed by our authorised payment service providers in accordance with their own privacy and security practices.

We may receive limited payment-related information from payment providers, such as:

  • Payment status
  • Transaction reference
  • Payment method type
  • Partial or masked payment information
  • Fraud or risk indicators

E. Account Information

If you create an account with us, we may collect:

  • Account login details
  • Account preferences
  • Order history
  • Saved addresses
  • Other information associated with your customer account

Passwords are handled using appropriate security measures and should not be accessible to us in plain text.

F. Communications and Customer Service Information

When you contact us, we may collect:

  • Messages submitted through our contact forms
  • Email communications
  • Customer service enquiries
  • Complaints
  • Feedback
  • Product-related questions
  • Records of communications with us

G. Reviews and User-Generated Content

If you submit a product review, testimonial, rating or other content, we may collect:

  • Your name or display name
  • Your review or rating
  • Product information
  • Any photographs or other content you voluntarily submit

Where reviews are displayed publicly, the information you choose to provide may be visible to other website visitors.

H. Marketing Information

This may include:

  • Newsletter subscriptions
  • Marketing preferences
  • Communication preferences
  • Records of consent, where applicable
  • Records of marketing opt-outs or unsubscribe requests

I. Technical and Usage Information

When you visit or interact with our website, we may automatically collect certain technical information, which may include:

  • IP address
  • Browser type and version
  • Device type
  • Device identifiers, where applicable
  • Operating system
  • Time zone and approximate location derived from technical information
  • Pages viewed
  • Products viewed
  • Website navigation activity
  • Date and time of visits
  • Time spent on pages
  • Referral source
  • Website interaction information
  • Cookie identifiers
  • Analytics information

Some of this information may be collected through cookies and similar technologies. Please refer to our Cookie Policy for further information.

3. HOW WE COLLECT YOUR INFORMATION

We may collect personal information in the following ways:

Directly from You

We collect information directly from you when you:

  • Place an order
  • Create an account
  • Subscribe to our newsletter
  • Contact customer support
  • Complete a contact form
  • Submit a review
  • Request a refund or return
  • Participate in a promotion
  • Communicate with us

Automatically

We may automatically collect technical and usage information when you browse or interact with our website through cookies, server logs and similar technologies.

Where required by law, non-essential cookies and similar technologies will only be used after obtaining the appropriate consent.

From Third Parties

Where applicable, we may receive information from third parties that help us operate our business, such as:

  • Payment service providers
  • E-commerce platforms
  • Delivery and logistics providers
  • Analytics providers
  • Advertising platforms
  • Fraud prevention providers
  • Email and marketing service providers

The information we receive depends on the services provided and your interactions with those third parties.

4. HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information for the following purposes:

  • To process and fulfil your orders
  • To process and verify transactions
  • To arrange shipping and delivery
  • To provide order confirmations
  • To provide shipping and delivery updates
  • To process returns, exchanges and refunds
  • To manage your customer account
  • To provide customer service
  • To respond to enquiries and complaints
  • To communicate with you regarding your orders
  • To maintain business and transaction records
  • To comply with tax, accounting and legal requirements
  • To protect our website and business
  • To prevent and detect fraud
  • To identify suspicious or potentially unlawful activity
  • To improve our products and services
  • To improve website functionality and performance
  • To understand how customers use our website
  • To conduct analytics and business reporting
  • To personalise your experience where legally permitted
  • To send marketing communications where you have consented or where otherwise permitted by applicable law
  • To measure the effectiveness of our marketing and advertising where permitted
  • To establish, exercise or defend legal claims
  • To comply with applicable laws and regulatory obligations

We will only use your personal information where we have a lawful basis for doing so.

5. LAWFUL BASES FOR PROCESSING

Under the UK GDPR, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on the following lawful bases.

Performance of a Contract

We may process your personal information where it is necessary to enter into or perform a contract with you.

This may include:

  • Processing your order
  • Processing payments
  • Arranging delivery
  • Providing order updates
  • Managing returns and refunds
  • Providing customer service relating to your purchase

Legal Obligation

We may process your information where necessary to comply with a legal or regulatory obligation.

This may include:

  • Maintaining tax and accounting records
  • Responding to lawful requests from public authorities
  • Complying with applicable consumer protection requirements
  • Meeting other legal and regulatory obligations

Legitimate Interests

We may process your information where necessary for our legitimate business interests, provided that those interests are not overridden by your rights and interests.

This may include:

  • Protecting our business and website
  • Preventing and detecting fraud
  • Maintaining network and information security
  • Improving our products and services
  • Responding to certain customer enquiries
  • Conducting appropriate business analysis
  • Establishing, exercising or defending legal claims

Where we rely on legitimate interests, we consider the nature and impact of the processing and your rights before proceeding.

Consent

Where required, we rely on your consent for specific processing activities.

This may include:

  • Certain electronic marketing communications
  • Certain non-essential cookies
  • Certain analytics technologies
  • Certain advertising or targeting technologies

Where we rely on consent, you may withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

6. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

Cookies are small files or pieces of information stored on or accessed from your device when you visit a website.

We may use cookies and similar technologies for purposes including:

  • Operating essential website functionality
  • Maintaining shopping cart functionality
  • Remembering your preferences
  • Enabling secure checkout
  • Understanding website usage
  • Analysing website traffic and performance
  • Improving our website
  • Personalising content where permitted
  • Measuring marketing and advertising effectiveness
  • Supporting advertising activities where permitted


Strictly Necessary Cookies

Some cookies are necessary for our website to operate properly. These may be used without consent where permitted by applicable law.

Non-Essential Cookies

Where required by applicable law, we will obtain your consent before using non-essential cookies or similar technologies, including certain analytics, advertising and targeting technologies.

You can manage your cookie preferences through the cookie consent controls made available on our website.

You may also be able to control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

For detailed information about the cookies and similar technologies we use, their purposes and applicable durations, please refer to our separate Cookie Policy.

7. MARKETING COMMUNICATIONS

We may send you information about our products, promotions, offers, news, educational content and other updates where:

  • You have provided your consent; or
  • We are otherwise permitted to do so under applicable law.

Our electronic marketing activities are carried out in accordance with applicable UK data protection and electronic communications laws, including the Privacy and Electronic Communications Regulations (PECR), where applicable.

In certain circumstances, we may send marketing communications to existing customers where legally permitted, including where applicable under the "soft opt-in" provisions of PECR.

You can stop receiving marketing communications from us at any time by:

We may retain limited information about your opt-out preference to ensure that we continue to respect your request not to receive marketing communications.

Please note that opting out of marketing communications will not prevent us from sending necessary service communications relating to your orders, transactions, account or customer service enquiries.

8. HOW WE SHARE YOUR PERSONAL INFORMATION

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business, provide our services, fulfil orders, comply with legal obligations or protect our legitimate interests.

These third parties may include:

  • E-commerce platform providers, including Shopify where applicable
  • Payment processors and payment service providers
  • Banks and financial service providers
  • Shipping, courier and logistics providers
  • Warehousing and fulfilment partners
  • Website hosting and infrastructure providers
  • IT and technical service providers
  • Analytics providers
  • Email and marketing platforms
  • Customer service providers
  • Fraud prevention and security service providers
  • Professional advisers, including accountants, auditors, lawyers and insurers
  • Government authorities, regulators, courts and law enforcement agencies where required or permitted by law

Where third parties process personal information on our behalf as data processors, we require them to process personal information in accordance with our instructions and applicable data protection requirements.

Some third parties may act as independent data controllers for certain processing activities. In those circumstances, their processing of your information will also be governed by their own privacy policies and applicable legal obligations.

9. SHOPIFY

Our online store may be hosted or supported by Shopify.

Where Shopify is used to provide our e-commerce platform, personal information may be processed by Shopify in connection with operating the online store, processing transactions and providing related services.

Shopify's handling of personal information is subject to its applicable privacy documentation and contractual arrangements with merchants.

We encourage you to review Shopify's privacy information for further details about how it processes personal information.

10. PAYMENT PROCESSING

Payments made through our website are processed using authorised third-party payment service providers.

Payment providers may collect and process information necessary to complete your transaction, prevent fraud and comply with applicable financial and legal requirements.

We do not normally store complete debit card or credit card information on our own systems.

Your payment provider may process your information as an independent data controller or as a processor, depending on the nature of its services.

We recommend reviewing the relevant payment provider's privacy policy for further information about its data processing practices.

11. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process or store personal information outside the United Kingdom.

Where a transfer of personal information outside the UK constitutes a restricted transfer under applicable UK data protection law, we will take appropriate steps to ensure that the transfer is made using a lawful transfer mechanism.

Depending on the circumstances, this may include:

  • Transfers to countries covered by UK adequacy regulations;
  • Use of the UK International Data Transfer Agreement (IDTA);
  • Use of the UK Addendum to approved standard contractual clauses; or
  • Another lawful transfer mechanism recognised under UK data protection law.

Where required, we may also carry out appropriate transfer risk assessments or take supplementary measures.

You may contact us if you would like further information about the safeguards relevant to international transfers of your personal information.

12. DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

  • Fulfil and manage orders
  • Provide customer service
  • Maintain appropriate business records
  • Comply with tax, accounting and legal obligations
  • Resolve disputes
  • Prevent and investigate fraud
  • Establish, exercise or defend legal claims
  • Enforce our agreements

The specific retention period depends on the nature of the information, the purpose for which it is processed and applicable legal or regulatory requirements.

Order, transaction and financial records may be retained for the period required under applicable tax, accounting and legal obligations.

Customer service records may be retained for a reasonable period after an enquiry has been resolved where necessary for record-keeping, dispute resolution or legal purposes.

Marketing information and preferences may be retained while you remain subscribed or until you withdraw your consent or opt out, as applicable.

We may retain limited suppression information after you opt out of marketing to ensure that your preference continues to be respected.

Cookie-related information is retained according to the duration of the relevant cookies and technologies, as described in our Cookie Policy.

When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it in accordance with our data retention practices and applicable law.

13. SECURITY OF YOUR PERSONAL INFORMATION

We take appropriate technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, alteration, disclosure or destruction.

Depending on the nature of our systems and services, these measures may include appropriate access controls, secure communications, authentication measures and security practices designed to protect personal information.

Where we use third-party service providers to process personal information on our behalf, we take reasonable steps to ensure that appropriate data protection and security arrangements are in place.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

If we become aware of a personal data breach, we will assess and respond to it in accordance with applicable data protection law, including notifying the Information Commissioner's Office (ICO) and affected individuals where legally required.

14. YOUR DATA PROTECTION RIGHTS

Under UK data protection law, you may have certain rights regarding your personal information, depending on the circumstances and the lawful basis on which your information is processed.

These may include:

Right of Access

You may have the right to request a copy of the personal information we hold about you.

Right to Rectification

You may have the right to ask us to correct inaccurate or incomplete personal information.

Right to Erasure

In certain circumstances, you may have the right to request deletion of your personal information.

This right is not absolute, and we may need to retain certain information where required by law or where another lawful basis applies.

Right to Restrict Processing

In certain circumstances, you may have the right to ask us to restrict how we process your personal information.

Right to Object

You may have the right to object to certain processing based on our legitimate interests.

You also have the right to object to the use of your personal information for direct marketing purposes.

Right to Data Portability

In certain circumstances, you may have the right to receive personal information you provided to us in a structured, commonly used and machine-readable format and to request that it be transferred to another organisation.

Right to Withdraw Consent

Where we rely on your consent to process personal information, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

Rights Relating to Automated Decision-Making

Where applicable, you may have rights relating to decisions based solely on automated processing that produce legal or similarly significant effects.

If we engage in such automated decision-making where disclosure is required by law, we will provide appropriate information about the processing and your applicable rights.

To exercise any of your rights, please contact us at:

Email: info@sacredearthstore.co.uk

We may need to verify your identity before responding to certain requests.

Your rights are subject to applicable legal conditions, limitations and exemptions.

15. AUTOMATED DECISION-MAKING AND PROFILING

We may use certain technologies to help identify potentially fraudulent or suspicious transactions and, where permitted, to understand customer interactions with our website.

Some analytics, advertising or fraud-prevention providers may use automated technologies in providing their services.

We do not make solely automated decisions that produce legal or similarly significant effects on individuals unless such processing is permitted by applicable law and appropriate safeguards are in place.

Where required by law, we will provide additional information about any relevant automated decision-making or profiling activities.

16. CHILDREN'S PRIVACY

Our website and products are intended for a general adult audience and are not specifically directed at children.

We do not knowingly collect personal information from children where doing so would require parental or guardian consent under applicable law.

If we become aware that we have collected personal information from a child in circumstances where we should not have done so, we will take appropriate steps to delete or otherwise handle that information in accordance with applicable law.

If you believe that a child has provided personal information to us inappropriately, please contact us.

17. THIRD-PARTY WEBSITES

Our website may contain links to websites, services or platforms operated by third parties.

We do not control and are not responsible for the privacy practices of independent third-party websites.

When you leave our website or interact with a third-party service, we encourage you to review the privacy policy of the relevant third party before providing personal information.

18. CONTACT US

If you have questions about this Privacy Policy, how we process your personal information, or if you wish to exercise your data protection rights, please contact us:

SacredEarth
Operated by: Envent Digital Technologies Limited [confirm before publishing]
Website: https://www.sacredearthstore.co.uk
Email: info@sacredearthstore.co.uk
Address: 39 John Murphy Gardens, Coventry, CV6 2PT, United Kingdom

We encourage you to contact us first if you have any concerns about how we handle your personal information so that we can try to resolve your concerns.

19. RIGHT TO COMPLAIN TO THE ICO

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority responsible for upholding information rights.

You can find information about making a data protection complaint on the ICO's official website:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk

You may contact the ICO directly if you believe that your personal information has been processed in a way that does not comply with applicable data protection law.

We would appreciate the opportunity to address your concerns directly before you approach the ICO, although this does not affect your right to make a complaint.

20. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business operations
  • Our website or services
  • The technologies we use
  • Our service providers
  • Applicable laws and regulations
  • Regulatory guidance

When we update this Privacy Policy, we will revise the "Last Updated" date displayed at the top of this page.

Where changes are significant and where appropriate or required by law, we may provide additional notice through our website, by email or through another appropriate method.

We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal information.

Last Updated: 21 July 2026